I studied graphic design at the university and worked in advertising as an art director in multinational companies e.g. Publicis, Euro RSCG, Bozell Worldwide, and The Coca-Cola Company for 14 years; I created work for brands such as Coca-Cola, Nokia, Philips, Mazda, Peugeot, Guerlain, Clarins, and many others. I art-directed plenty of commercial photo shoots and TVCs. Therefore, I see things more from the vantage point of an art director rather than of a conventional photographer. This also means that I pay big attention to not-creating a distinctive style and living in the puddle of it. I'd rather create styles that fit to individual moods and needs of the assignments, keeping in mind the golden rule “It’s not about you, it’s about the final product”. Eventually, what I aim at is not taking pictures, but creating images that communicate. Because of my background and experience, I am good at working with creative themes and creative teams.
I am also an academic with a PhD in visual semiotics. I have taught in several college and universities design, advertising, and photography related courses.
That been said, I am a Toronto-based advertising, editorial, and portrait photographer. I have work published in printed and online media in Canada, US, and Europe. I shoot/offer Medium Format* photography to deliver the best possible quality to my clients.
In 2015, proudly showcased as one of the selected fashion photographers representing Canada by the Model Management: http://www.modelmanagement.com/close-up-magazine/26/photographers-canada/
A video interview with me on TWIP GLAM! hosted by Brian Fischer and Roxanne Cali:
Oz John specializes in
● Fashion and Editorial
● Actor and Corporate Headshots
● I also offer creative and graphic design consultancy and services specific to your needs (from logotype, brochure to POS), too—in case you need more support beyond photography.
My Clients include:
- Barkas Productions
- Björn Borg Apparel
- Don Ferguson Productions
- Hibou Décor
- Mark Belford Couture
- Max The Mutt
- Pigeon Brands
- Shoppers Drug Mart
- The Lift Apparel
- Vanity Fair (Truly Original, NYC)
Editorial Publications include:
A Book Of
Canada Fashion Magazine
Life Styles America
Model Citizen (cover)
Vigore! (Paris, French Edition)
For business inquiries please include detailed information such as the types of images, the (approximate) number of images, location or studio, date and time frame, and the intended usage. Ask for a quote.
Note: I offer a very special discount for model portfolios.