Base Pricing and General Terms for Photo Shoots


Half day studio/location shoot with/including the equipment (four hours) = $750

Full day studio/on location shoot with/including the equipment (eight hours) = $1400

Studio/on location shoot (each extra hour) = $200/hour

Simple-equipment (half day/four hours) shoot = $500

Full day on location shoot with the simple-equipment (eight hours) = $900

Simple-equipment shoot (each extra hour)  = $125/hour


 Note: Please bear in mind that the price includes the photo editing time, which takes a significant additional time and work.

You get 8 edited* images for a half-day shoot (editing and retouching time is included in the price); or 20 edited* images for a full-day shoot (editing and retouching time is included in the price)
Each extra image is subject to $95, including editing and simple retouching fee
This price does not include extra work including e.g., scouting, casting, photography assistant, hair, make-up, and styling, studio or accessory rental, and shooting permission
This price does not include extra expenses such as travel and cast's provision
See the print prices separately that vary (size, paper, print technique)
50% of the total (estimated price) is paid as a down payment while booking. The rest of the total amount is paid within one month proceeding the photo shoot. All total amounts under $1500 are to be paid on the day of shoot.
There is no refund for the cancellations made less than a week prior to the photo shoot.

 For the commercial shoots the final invoice is calculated after the price of the photo shoot, the usage fee, and the tax.

 * may include simple retouching (e.g., skin imperfections or wrinkles), but not heavy tasks (e.g., inserting/taking out objects or compositing)


Please provide a complete and detailed information for an accurately estimated quote (such as the types of images, the (approximate) number of images, if you need casting, location or studio, date and time frame, and the intended usage for how long period of time).


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The business of professional photography is broken into three main categories of use. Commercial refers to photography that is used to sell or promote a product, service, or idea. Editorial refers to photography used for educational or journalistic purposes. Retail refers to photography commissioned or purchased for personal use.

The difference between these categories is not in the type of photography, but in the use of the images. For example, suppose that a corporation hires a photographer to document a product launch event. For the corporation, the type of photography being commissioned is event coverage, and the use is commercial because the corporation will use the photographs to promote their new product. For a local newspaper covering the same product launch, the use would be editorial.

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If you are new in the commercial world here is the  USAGE FEE  EXPLAINED

When estimating and pricing photography, commercial photographers base their price on the combination of a creative fee (also called a photography fee) and a licensing fee (also called a usage fee). Some photographers will list these two fees separately while others will combine the two into one number.

The creative or photography fee depends on the complexity of the assignment, the time involved, the photographer’s talent and experience, and the photographer’s business overhead.

The licensing or usage fee depends on how the client intends to use the finished photography.

Creative fee + Licensing fee + production expenses = total price

The creative fee covers the cost of the photographer’s business. The licensing fee is their business profit.

Or think of it this way: a vehicle owner pays both ownership costs and operating costs.

Ownership costs include the price of the vehicle, registration and insurance. These costs don’t depend on how the vehicle is used. Operating costs include gas, repairs and maintenance. These costs do depend on how the vehicle is used.

A photographer’s creative fee is somewhat analogous to ownership costs. The creative fee represents the cost for the photographer to complete a particular assignment. The creative fee doesn’t depend on how the pictures will be used.

The licensing fee represents the operating costs of the finished photography. The licensing fee depends only on how the pictures will be used.
That the cost of doing business and the creative fee have been established, just to get in the door for shooting, the license of use for the photographs needs to be evaluated.

Unlike in personal or retail photography, commercial photography licenses demand a higher rate as the images are not being used for personal enjoyment, rather, they are being used in a commercial manner.

Questions to determine license rate:

type of usage
file adjustments
processing requests
length of use
location of use

License rates can be provided as one rate per image or one rate per license of use for the image.

For example:

Photographer A intends to photograph head shots for a local law firm. These are quotes for either of these two methods.

Per Image= $250 per image

Per Use: $250 per license use on image.

If Client wants to use Image A, the licenses could be broken into billboard ($500), social media ($250) and print use ($250). Therefore, Image A would cost the Client $1000 for one image with these three license uses.

These numbers are merely for example and will vary depending upon the outcome of the job.

The commercial image usage fee is calculated in two ways depending on the client's need and demand of coverage.

1. The coverage based on media buying budget:





2. Media specific, limited use based on BUR (Base Usage Rate) calculation by the AOP - Association of Photographers:

BUR calculator